2 edition of Trademarks and brand management found in the catalog.
Trademarks and brand management
Conrad R. Hill
|Statement||compiled by Conrad R. Hill.|
|LC Classifications||HF5415.15 .H53|
|The Physical Object|
|Pagination||188 p. ;|
|Number of Pages||188|
|LC Control Number||76017929|
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A Tool for Brand Management SECOND EDITION. Trademarks are among the most intangible of assets, yet they can have enormous value for an enterprise. From Apple's iconic logo to Kellogg's Tony the Tiger to McDonald's golden arches, these combinations of words, symbols, and colors embody the principles and personalities of the companies and Cited by: 1.
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Top ranked in Best Law Firms and World Trademark Review, we manage thousands of domestic and international trademark files and have handled trademark matters and resolved disputes for recognized brands and individual trademark of our clients depend on the acquisition and protection of trademarks and other intellectual property rights, and our special expertise in.
Brand Management Lesson: For the cliff notes version, read our post, Nine Things Every Great Brand Does, but the lesson I think is most valuable is the idea that brand building starts internally. It starts with defining the value and mission of the brand and building structures and a culture that expresses them at every level throughout an.